It doesn't take long to realize that students are not going to sit down and read front to back your tri-fold brochure on the campus library. Gen Z students are visual and want their information as quickly and concisely as possible.
Since our brochures were due for an update, I pitched the idea of nixing them in lieu of a sleeker option. Infographics have become increasing popular in communications because of their visually appealing way of conveying information with as few words as possible.
Here is the final product:
Do they work?
The short answer is yes. Our student assistant, Kimberly, helped put together our info packets which included an infographic, a magnet with basic info, and a branded pen. She later said that she kept finding herself drawn into the infographic during the process because of its visual nature.
"Even though I already knew that I knew everything because I've worked in the library so long, I kept looking because of the pictures." - K.C., Library Student Assistant
Following their overall great reception at new student and transfer student orientations, we decided to use this style again by replacing the existing tri-fold brochures for our Universal Access Station with updated infographics.
This style of information has the added bonus of being easier to handle for patron's who may struggle with dexterity. There is no folding or opening.
We hope to continue this design style when we create an information source specifically geared toward faculty members. Do you use infographics at your institution?